ROSEVILLE, Calif., April 5, 2016 — Rabobank N.A. has appointed Juan Silvera as executive vice president, chief marketing officer. Silvera oversees the bank’s strategic planning and execution of marketing, brand management, corporate communications, advertising and market research.
With more than 20 years of experience in digital and traditional marketing, branding and e-commerce, Silvera brings extensive knowledge to this role. He has developed marketing strategies for clients, agencies and large companies in the U.S., Europe and Latin America. Silvera earned his MBA from the Pepperdine University Graziadio School of Business and Management.